Freelance Hybrid Multimedia Art Director
Freelance Multimedia Art Director Reel / Portfolio
Why I became a Hybrid Multimedia Art Director (NYC) — By Jaime Ordonez Victoria.
"Among my inspirations, as a Freelance Art Director, one of my NYC gurus in Communication Design is Milton Glaser. His example has shown and molded me into a hybrid jack-of-all-media. It was not enough to be a designer or an Art Director! My first assignment at SVA (NYC) from his style of teaching was to invent a product, then design it, prototype it, produce it, package it, market-position it, advertise it and sell it, to three different audiences, all in three months. I got an A+. Then we had to do it all over again, and again!"
Hybrid Freelance Art Director NYC & Remote
Mobile Web Design & Development
YouTube Marketing Videos
Conventional Outbound Marketing
Advertising Agency Experience
Web & Digital Media Development
Adobe Master Production Suite Complete
Web, Print, sound, video, animation
Hybrid Marketing³ Director
Inbound Marketing & Outbound Marketing
Content Management Systems (CMS)
Amazon WebStore eCommerce
Customer Relationship Management (CRM)
Multi Channel SEO Optimized CRM/CMS Combo
SEO-Copywriting (optimized Content writing)
On Page SEO
Off Page SEO
Google optimized Pay Per Click Campaigns
Tracking Advertising print, email & SM/PPC
Freelance Marketing Director NYC & Remote
Hybrid Marketing³ White Paper
'Be Kind To Robots; Write to them, Sincerely!'
— By Jaime Ordonez Victoria
As a Hybrid Marketing & Freelance Art Director,
Jaime doubles as a short-form and long-form copywriter, web marketeer, and jack of all trades for small and medium size to Fortune
5000 businesses in New York City, San Francisco and Los Angeles.
Jaime is a Freelance Art Director (NYC) / Hybrid marketing³ (Creative Inbound Marketing / Outbound Marketing) specialist. What does a Hybrid Marketing³ / Freelance Art Director do and why would it be different in New York City?? Things have changed over the years. For the Creative / Marketing Art Director, Communication Arts has become more than just an art, and a bit of a science. The freelance art director now has to wear multiple hats and be fluent in various creative technologies and especially marketing methodologies. The same is true of Marketing Directors on the flip side. One of the best resources a company can have is a Hybrid Marketing Director or Hybrid Creative / Art Director, or both—ideally.
There are dozens of advertising channels and methodologies popping up every year that require a fast learning curve. The Creative or Marketing Director is expected to be fluent enough to act as Copywriter, Creative Director and Producer, and to delegate the work to the team as needed. S/he also needs to be skilled and prepared to personally handle the Creative, as well as the Outbound and Inbound Marketing tasks as they appear in the work-flow and deadlines approach.
While this is true everywhere, it is especially significant in dense business areas and fast-paced locations like New York City, San Francisco, Los Angeles and Silicon Valley, which are often on the cutting edge of progress and competition. Here the Hybrid Director is an essential resource in keeping up with the future and the competition.
Please Note: For a concise and accurate picture, the pieces featured in this diverse Freelance NYC Art Director portfolio are limited to samples that have been produced exclusively by Jaime, from concept through final execution. Additionally, the benefit of hiring a seasoned Freelance NYC Art Director is that over the years the multifaceted exposure has finessed this Freelance Art Director into an Inbound Marketing Hybrid³ in Communication Arts.