FULL SERVICE MEDIA GRAPHIC DESIGN & PRODUCTION

THE BIZARRE TRUTH ABOUT YOUR NEW AUDIENCE

Primary Audiences now include “robots!” That’s right, Search Engine Robots. When writing your web marketing copy for the Internet you need to consider that it is primarily important to get the attention of all Search Engine’s “crawlers and spiders.” This is vital because unless your messages satisfy the criteria of these robots (SEO—Search Engine Optimization), your human audience may never see your message on the web. Therefore we recommended that your company and product messaging initially take into consideration the SEO algorithmic criteria that will eventually impact all your web marketing. Before graphic design, when you begin creating the architecture of your website, you should already  have a rough draft that is tailored for both audiences—humans and robots.

    AS BIZARRE AS THIS SOUNDS, THIS IS THE NEW REALITY!

SEO (Search Engine Optimization) is not rocket science. However, SEO is a careful juggle of ratios of all the keywords pertaining to your product and message that must match the rules of search engines. Why rules? Because unscrupulous marketers are known to constantly come up with new ways to “Spam” search Engines and give incorrect data about their products in attempts to receive top ranking.  For this reason, the rules are constantly changing algorithmically.

With a decade of experience in SEO, we can help your web marketing rise to the top and stay there. This will be achieved by working with your copywriters or rewriting your existing text to comply with the latest SEO criteria. We recommend quarterly assessment and re-submission. 
 
Our services and experience include Package Design, Home Entertainment, key art, Direct Mail, point of purchase, branding, positioning and marketing, photo shoots, Tradeshows, Adobe AfterEffects Titling, Flash animated web banners, Flash Websites, and SEO and web marketing. Working with local and remote experts of various expertise, our virtual studio guarantees satisfaction of top notch communications for your business.

We partner with other virtual studios, artists and communications specialists to bring you resources and talents of anything you may need in Media and Graphic Design from Multilingual Translations and Copy writing to custom Video Shoots and Photo shoots for both web, television and print.

Since the advent of Desktop Publishing, the Internet, and the mass distribution of various software from Adobe, Macromedia and QuarkXpress which allowed anyone with a creative desire to publish, the world’s advertising standards for graphic design set by giants like David Ogilvy and Milton Glaser have plummeted. What was once an art of finishing perfection on each and every ad page or layout by a team of artists, designers and art direction are now tasks often accomplished by either a back end programmer or college graduate with ‘a sense for design.’ The issue here is that for those companies that wish to retain a fortune 5000 professional advertising and packaging of their brand and product, this back-end design does not work.

Additionally, captivating ads and billboards with continuity in branding no longer work alone. Now we consult the Internet, where everyone "Googles" their services and shopping needs. So, after we package you (your company) and finesse your product, we need to package and finesse your website accordingly, with continuity in branding, positioning, and search-ability. Just as it is not enough to package your product without promoting it, it is not enough to have a beautiful website that shows your wonderful products and services, without making it accessible to your ‘human’ audience. Now you (your website) needs to be found in a virtual global ocean of debris among the competition of hundreds of thousands, sometimes millions of competitors, often knock-offs or lesser product. We can help!

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